The University of Iowa Eight Over 80 Award


Robert "Bob" Wubbena (66BS, 68MS)

Since his student days in the University of Iowa College of Engineering, Robert "Bob" Wubbena has generously shared his engineering expertise. The civil and environmental engineer remains an active water and wastewater consultant and has established scholarships to help others follow in his footsteps.

After becoming the first in his family to receive a college degree, the Bristow, Iowa, native began his career with Washington state's Drinking Water Program in 1968. There, Wubbena helped develop a 50-year water use strategy, and 10 years later, he founded Economic and Engineering Services, a regional consulting firm that grew to include 5 offices and 75 employees. He served as the company's chief executive officer through 2006, then continued as an executive for three years, following a merger with HDR Engineering.

Throughout the last five decades, Wubbena has been a global leader in improving water quality. In 1972, he helped found the International Association of Operator Certification. He also was the international president of the American Water Works Association in 1996 and remains active with Rotary International, Transform International, and other organizations. From 1990 to 2024, he traveled the world and managed water projects in 10 developing countries. In addition, he provides pro-bono engineering services for camps and churches in the Pacific Northwest. Wubbena received the 2013 Rotary International Service Above Self Award.

Wubbena and his wife established two scholarships at Iowa: One is for first-generation students, or those with financial need, in the area of South Puget Sound, and the other—the Bob and Joan Wubbena UI Graduate Engineering Fellowship—supports water-quality research. The Wubbenas are proud parents of three children who also pay it forward.

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Travel back to 1980 Iowa City with this recruiting film preserved in UI Special Collections. Hayden Fry had the swagger. He just needed the players. When the larger-than-life Texan arrived in Iowa City in 1979, the Hawkeyes' new coach faced a tall task: rebuilding and rebranding a football program that hadn't enjoyed a winning season since 1961. But how would he draw elite players to a team with its fourth head coach in a decade? The answer, at least in part, came in this 13-minute recruiting film, produced by the Iowa Athletics Department in 1980. The film, archived at UI Libraries' Special Collections and the Iowa Digital Library's Athletics Film Collection, is a nostalgic look at the birth of Fry-era Hawkeye football and a trip back in time to early-'80s Iowa City. There's the original Hancher Auditorium in its heyday. The newly renovated pedestrian mall. Some Urban Cowboy-era dancing downtown. And Hayden chowing down with his team at the training table. University Archivist David McCartney says the film harnessed a "feeling of long-shot optimism" that Fry brought to the program. "One of the selling points in the recruiting film was the loyal Iowa fan base, that fans kept coming to the games even after 17 consecutive losing seasons," McCartney says. "It was a drawing card for Fry when he accepted the offer to coach, plus he knew Bump Elliott, the athletic director, even though Fry hadn't spent much time in Iowa before." Fry's recruiting efforts were more than effective. He soon lured future greats like Chuck Long (85BBA), Larry Station (87BBA), and Andre Tippett to Iowa. The team made an improbable run to the Rose Bowl in 1981, and the rest is Hawkeye history.

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