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Home Distinguished Alumni Awards Distinguished Alumni Award Winner

Distinguished Alumni Award

Daniel Starch 04MA, 06PhD

1969 Service Award

Daniel Starch, the nation's leading psychologist in the fields of advertising and marketing, began his career at the UI as an instructor in psychology. He entered the world of business in 1919 and in the 50 ensuing years became a giant in the many-faceted field of business research. In 1966, he authored Measuring Advertising Readership and Results, a book synthesizing the information culled from 40 years of research in advertising readership and effectiveness.

Dr. Starch retired last September at age 85 from the chairmanship of Daniel Starch and Stall, but he retains an office in the Mamaroneck, New York, headquarters.

Dr. Starch is an alumnus of the UI. He received his Master of Arts degree in 1904 and his Doctor of Philosophy in 1906. More than two decades ago, at the celebration of its Centennial, the University of Iowa recognized Dr. Starch as one of its outstanding alumni of that day.

About Distinguished Alumni Awards

Since 1963, the University of Iowa has annually recognized accomplished alumni and friends with Distinguished Alumni Awards. Awards are presented in seven categories: Achievement, Service, Hickerson Recognition, Faculty, Staff, Recent Graduate, and Friend of the University.

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Dozens of Iowa's most celebrated writers delve into the museum's collection for the new book, In a Time of Witness

Two Decades Later, Iowa City's James Gang Continues to Build Community

The UI student-founded nonprofit has launched endeavors like the 10,000 Hours Show, Mission Creek Festival, and Quire.

Top 10 Iowa Magazine Stories of 2018

With the start of a new year upon us, it's time to look back at your favorite University of Iowa stories from 2018. Here are Iowa Magazine's top 10 most-read articles of the year: The Nomadic Life (spring 2018) Hawkeye football favorite Paki O'Meara (10BA) finds ultimate freedom in backpacking around the world, taking photos that inspire a sense of wonder. PHOTO COURTESY PAKI O'MEARA Kinnick at 100 (summer 2018) This past summer marked two historically significant dates for Hawkeye fans: the 100th anniversary of the birth of Nile Kinnick (40BA), and the 75th anniversary of his tragic death. In memory of Iowa's favorite son, scholar, and Ironman, we look back on his life and legacy. Ahead of the Game (spring 2018) The Iowa football team becomes the first in the nation to equip the majority of its players with a state-of-the-art new helmet designed to improve player safety. PHOTO: MARK STASTNY Hollywood U (fall 2018) Alumni success in TV and film shines the spotlight on Iowa's? flourishing screenwriting program. ILLUSTRATION: FABIEN GILBERT / ARTISTIQUE INTERNATIONAL Mountain Roots (spring 2018) Nearly 80 years ago, an unlikely UI mountain-climbing club emerged from the cornfields of Iowa to become one of the most active in the world. Now the next generation of outdoorsmen continue in their Hawkeye family's footsteps. PHOTO COURTESY EBERT FAMILY The Secrets of Sleep (fall 2018) UI doctors and researchers work to shine light on the third of our lives we spend in the dark. Illustration: John Emigh Fry's Dream Team (fall 2018) FRYFest honors Hayden Fry's legendary 1983 coaching tree. PHOTO: UI ATHLETICS Going the Distance (spring 2018) UI-trained dentist Deb Carneol (92DDS) completes seven marathons on seven continents in seven days. PHOTO: MARK CONLON/WORLDMARATHONCHALLENGE.COM At 105, Our Oldest Hawkeye? (spring 2018) Catherine Shaw Shors (35BSC), who earned her business degree from Iowa more than eight decades ago, celebrated a milestone birthday in May. 1936 HAWKEYE YEARBOOK A Heroic Homecoming (spring 2018) Avengers: Infinity War director Joe Russo (92BA) receives a superhero's welcome at his alma mater. PHOTOS: Justin Torner

Alumni Affinity Groups and Affiliated Alumni Networks

Iowa alumni with shared connections are invited to join an affinity group. Some of these organizations are an extension of student interests, like Alumni Band or Dance Marathon Alumni Group.

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